The intention of the business spots can also be categorized into: informing about what companies do during the COVID-19 crisis, their support in the StayHome campaign, messages of encouragement, sales of products or brand image, gratitude campaigns towards professionals and citizens and the focus on the return after the pandemic. Results show a predominance of referential videos in government communication, followed by the appealing intention and somewhat less by the emotional and poetic intentions. This productions have been categorized according to their intention (informative, appealing, emotional or poetic). This research shows how the governmental and business communication has been within the Ibero-American sphere.Īudiovisual products belonging to Youtube official channels of governmental institutions were observed. The COVID-19 pandemic has prompted governments and brands around the world to produce short audiovisual spaces with different objectives.
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